In The Post-Epidemic Era, Natural Herbs Become a New Consumer Trend In Oral Care

In 2020, the new epidemic will make people pay more attention to their "health", immunity and health of the whole body. At the same time, a new consumer trend began to emerge in the post-epidemic era, and that is oral care. There was a Weibo hotspot from January to March this year. I only found out that I had bad breath after wearing a mask. This topic once rushed into the Weibo hot search list, and the related reading volume reached 130 million times. Wearing a mask for a long time will have some restrictions on the flow of breath. In fact, people are more aware of their own breath problems.

Modern scientific research has found that oral problems are related to microorganisms. Wearing masks for a long time can lead to dry mouth and accumulation of harmful bacteria, which can lead to oral problems, including tooth decay/decay, gingivitis and severe bad breath. The specific formation mechanism is that wearing a mask will insulate the mouth from the air, and more anaerobic bacteria will breed in the mouth. These anaerobic bacteria are usually harmful bacteria, which aggravate the formation of dental plaque and cause oral problems.

The normalization of the new crown virus, coupled with the improvement of people's own health awareness, has become an inevitable trend to wear masks for a long time, causing new growth in some consumption and continuous growth in oral cleaning products. At the same time, a variety of hand sanitizers such as disposable hand sanitizers and disinfection paper towels have seen a buying boom, and consumers are also worried about the safety of long-term use of such products. Therefore, natural herbs and Chinese herbal concept products are recognized and loved by consumers, which brings new opportunities for the application and development of natural herbs and opportunities for companies developing various natural health products.

Natural Herbs And Oral Health Trends

Oral problems have always been a serious problem for Chinese people. Recent survey data found that more than 90% of adults have periodontal disease, and more than 70% of children have dental caries. In recent years, with the increase of consumer health awareness and the abandonment of chemically synthesized substances, the application of some conventional chemical oral antibacterial ingredients such as triclosan has begun to be restricted. At the same time, fluoride toothpaste is also subject to some restrictions, especially in children's toothpaste, because they are easy to swallow toothpaste.

At present, the trend of oral care in China presents three major directions. One is high-end, consumer trends are escalating, and Chinese consumers are paying more and more attention to oral health; the other is functional toothpaste, transforming from a single clean toothpaste to a variety of functional products; Finally, natural plant-derived ingredients are favored by the market, and safety, naturalness, and environmental protection are the consensus of oral care.

Natural ingredients have the effects of multi-effect care, balanced oral cavity, improved oral micro-ecological environment, and fresh and natural. Natural herbs in oral care products are mainly antibacterial and anti-inflammatory. Commonly used natural plant extracts include magnolia, rosemary, cinnamon, frankincense, eugenol, forsythia, coptis, tea polyphenols, Jiubiying, wild Chrysanthemum, Chrysanthemum, Panax notoginseng, honeysuckle, dandelion, Centella asiatica, scutellaria, sea buckthorn, etc.

Typical Natural Herbal Antibacterial Ingredients

1. Magnolia Bark Extract:

The main active ingredients of Magnolia Bark Extract are magnolol and honokiol, which have a good broad-spectrum bactericidal effect on carious bacteria and dental plaque bacteria. At the same time, it can improve bad breath and freshen breath. Magnolia bark extract has a good inhibitory effect on cariogenic bacteria that are resident in the oral cavity such as Streptococcus mutans, Streptococcus sanguis, Lactobacillus, viscous Actinomyces and Actinomycetes nessii.

2. Seabuckthorn Oil:

Sea buckthorn oil is rich in vegetarian sources of Omega 3, 6, 7, 9, sea buckthorn flavonoids, VC, VE, carotenoids and other nutrients. The main effects are antibacterial, anti-biofilm properties; anti-inflammatory, hemostasis, and promote oral healing. Seabuckthorn oil can mainly inhibit the formation of plaque biofilm and can be used for the prevention of periodontitis. Scientific research has found that seabuckthorn oil-containing toothpaste has good anti-inflammatory and hemostatic effects in vivo, and has an in vitro repair effect. Seabuckthorn oil toothpaste has a strong promoting effect on the migration of human gingival fibroblasts and has a positive effect on oral wound healing.

3. Magnolia bark extract + sea buckthorn oil compound:

Magnolia bark extract has bactericidal and antibacterial effects, and sea buckthorn oil has hemostasis, anti-inflammatory and repair functions. The combination of two plant extracts can produce good anti-inflammatory, hemostatic, and in vitro and in vitro repair effects.

4. Other Natural Herbal Antibacterial Ingredients:

Rescue Bing Extract: It is derived from the plant of the wintergreen family. Syringin and Ilex glucoside are the two main active ingredients, which can inhibit harmful bacteria such as Streptococcus mutans, Staphylococcus aureus, Candida albicans, Escherichia coli, etc. in the oral cavity. It has the effect of inhibiting dental plaque, reducing gingivitis and promoting the healing of recurrent oral ulcers.

Rosemary: mainly rosemary essential oil and rosemary extract. Rosemary essential oil contains bactericidal ingredients. Rosemary extract mainly plays an anti-oxidant effect. The combination of the two has a better inhibitory effect on Streptococcus mutans. The main effects of related products are antibacterial and fresh breath. Rosemary has some special fragrance, which has a better effect on suppressing breath.

Ginger Extract:The main active ingredient is gingerol, which has antibacterial and antifungal effects. Ginger extract has antibacterial activity against three anaerobic gram bacteria that cause periodontal disease: Porphyromonas gingivalis, Porphyromonas pulposus and Prevotella intermedius.

Cinnamon Essential Oil: Cinnamaldehyde plays the main role. The content of cinnamaldehyde in cinnamon essential oil is 65%-90%. Here are some experimental results. The minimum inhibitory concentrations of cinnamaldehyde are 6.25μg/ml and 2.5μg/ml respectively. In oral care, cinnamon essential oil mainly inhibits the formation of biofilms.

Natural herbal ingredients are not only used in toothpaste, mouthwash and other products, but also in the development of oral health foods, including chewing gum and lozenges. Moreover, natural herbal oral care foods not only bring about oral health benefits, but also include naturalness, nutrition, overall health and a better consumer experience.

04 Natural Herbs And Health Care Trends

Natural herbal antibacterial ingredients can also be applied to health care products, including natural no-wash hand sanitizer, no-wash sterilization hand gel, antibacterial wipes, antiseptic spray, air antiseptic aroma, cleansing soap, and long-lasting antibacterial face wash Milk, shower gel, etc. Commonly used herbal antibacterial ingredients include rosemary essential oil, cinnamon essential oil, tea tree essential oil, eucalyptus essential oil, magnolia bark extract, honeysuckle extract, calendula extract, aloe extract, mulberry bark extract, wormwood extract, Lavender extract, Coptis extract, menthol, etc.

Compared with synthetic bactericides, natural bactericidal and antibacterial ingredients have the advantages of high efficiency, non-toxicity, mildness, non-irritation, and environmental protection. A single natural ingredient is not necessarily good. It is necessary to find some better natural antibacterial and antibacterial ingredients, or some chemical The ingredients are compounded to replace or reduce the use of chemical substances. Natural compound fungicide is a direction worth studying in the future, and it is also a better development opportunity for the plant extract industry.