Under The Influence Of The Epidemic, Ten Trends In The Plant Extract Market In 2021（3）

Super Fruit Gets More Attention

Acai (Acai), also known as Acai, this tropical fruit distributed in South America, is also classified as a super fruit because of its high antioxidant activity. This product was once brilliant, but because it was abused as a weight loss product in the United States, it was in a lukewarm state later. Under the influence of the epidemic, acai berry is growing rapidly. It is estimated that by 2024, the global acai berry market will experience a consumption growth of more than 612 million U.S. dollars, with a compound annual growth rate of over 11.66%.

The rise of acai berry represents a trend. Under the influence of the 2020 epidemic, people are paying great attention to immune products, but immunity products have been constant. People have begun to focus on berries and super fruits that are rich in VC and highly antioxidant, such as Acai berry, elderberry, cranberry, sea buckthorn, etc., the growth of super fruits can be expected in the future.

Omega-3 From Chia Seeds Will Increase Substantially

The market size of OMEGA-3 is expected to grow to US$16.13 billion in 2023, with a compound annual growth rate of more than 7%. The growth of Omege-3 is still due to its effects. In the past, we only focused on the effects of Omega-3 in assisting in lowering blood lipids and heart health. We also ignored its following effects: treating mental illness, improving asthma symptoms, and The positive effects of the immune system, etc., and these effects are also the main driving force for the growth of Omega-3 during the new crown epidemic. Among them, Omega-3 derived from chia seeds will explode in the future.

Sports Nutrition Food, The Darkest Moment Brought About By The Epidemic

In 2019, sports nutrition products reached 13.1 billion U.S. dollars, and herbal products were 9.6 billion U.S. dollars. It was originally predicted that sports nutrition would maintain a growth rate of 10%. However, under the new crown epidemic, the closure of healthy places, home isolation, and the termination of regular exercise , The disappearance of the Warriors over the weekend will bring a sudden halt to the rapid growth of sports products.

Affected by the epidemic, the price of soy protein has risen and the production cost of plant protein has increased. Under pressure, people have neglected to manage their own weight. Therefore, the sports nutrition market is expected to show a downward trend in 2021. However, Mr. Zhang Chengwen said that the explosive growth of sports products in the future is a high probability event, and it just has to survive the darkest moment.

Plant-based food, the inevitable choice for sustainable development

The new crown epidemic has greatly promoted the plant-based meat market, increasing from US$3.6 billion in 2020 to US$4.2 billion in 2021, with a compound annual growth rate of 17.0%.

Increasing public health concerns, increasing animal-borne diseases, and increasing demand for clean labels and natural products are all driving the growth of plant-based foods. This is also the inevitable choice that people now find to maintain the sustainable development of the earth and satisfy human beings. As for the plant meat industry based on plant protein, the future growth must be rapid growth, but the prerequisite is to solve the problem of rising prices of raw materials.

Challenges And Opportunities

Regarding the challenges and opportunities faced by the food supplement industry in the future, Mr. Zhang Chengwen pointed out: Affected by the global epidemic, there are many uncertain fluctuations in the development of the industry, such as severe economic recession and decline in global trade; travel bans, reductions in airport and port capacity , The increase in freight costs and the extension of time, the uncertainty of the supply of raw materials, etc., are all challenges that the industry must face. However, the rapid growth of food supplement products, especially food supplements that enhance the immune system, must be a high probability event.

Affected by digitization, online communication, video conferences, virtual company visits and audits will become important ways to achieve sales for a long time in the future. Therefore, it is necessary for factories to adapt to digital changes.

At the same time, our way of life, work style, consumption style and our way of thinking about the world, society and the future have all been destroyed. Health has become a central theme in our lives, but strengthening the immune system is not the only thing that needs to be solved. After the epidemic, there are many urgent problems to be solved, such as obesity, anxiety, sleep, mental health, etc. These are all opportunities for industrial development. .

The new crown epidemic has made it clearer that human intervention in nature has a price. Many studies have proved that the outbreak of this epidemic is closely related to the destruction of the ecosystem. Therefore, after the new crown, people will pay more attention to the earth we live on and will pay more attention to sustainable development.

Finally, Mr. Zhang Chengwen once again emphasized that under the opportunities described above, the industry has the following important trends:

1) Plant-based products based on plant protein will develop rapidly;

2) Clean labeling and sustainable development will become important principles for people to choose food supplements in the future. After the epidemic, everyone will pay more attention to product sources and whether they are sustainable;

3) Comprehensive utilization of plant resources and turning waste into treasure will become important principles for the future industrialization design of the industry. Our industry is particularly affected by land resources, which requires us to reduce the damage to resources in the development process, and we must make full use of the resources in plants. Reduce damage to the environment while the industry develops.

We are experiencing the biggest crisis we may experience in our lifetime. In the course of this crisis, the future is still full of great uncertainty. But overall, our industry is more fortunate than other companies, because most of our industry is growing against the trend, so in 2021, come on together!