A unique herbal remedy, rhodiola grows and thrives in dry, sandy ground at high altitudes in Arctic areas of Europe and Asia.1 Soviet scientists have long known that this native herb—particularly the species known as Rhodiola rosea—can boost energy and treat mental fatigue, along with other conditions.
Dietary supplements positioned for heart health accounted for 12.3% of all supplement launches in 2014. “Consumer heart health products have exploded in popularity the last few years,” commented Steve Siegel, vice president of Ecuadorian Rainforest, LLC, Belleville, NJ. “It is a hot market right now and it’s no surprise. Consumers are looking for products to not only keep their hearts healthy but also to help fortify it. Many are choosing natural ingredients because they are looking for an alternative to pharmaceutical products.”
On a global scale, obesity has more than doubled since 1980, according to the World Health Organization. More than 1.9 billion adults were overweight in 2014; of these, 600 million were obese—that means about 39% of adults are overweight, and 13% are obese.